On Monday, October 12, Meesho’s shares rose as much as 5.48% to ₹245.50 on the NSE after the company announced that orders during the first day of the Meesho Mega Blockbuster Sale 2026 grew around 75% year‑on‑year (YoY). The press release dated October 10 highlighted a strong start to the festive shopping season, with orders peaking at over 75,000 per minute within 15 minutes of the sale going live. The surge in demand spanned categories such as fashion, home and kitchen, beauty and personal care, kids’ products, and electronic accessories.

Meesho Mall, the platform’s branded shopping offering, saw orders rise over 200% year‑on‑year on Day 1. The number of Mall customers from Tier 3 and smaller cities nearly tripled, and more than one in three shoppers purchased a Mall product for the first time across over 1,000 brands. Beauty and personal care emerged as a key category, with more than eight in ten first‑time Mall buyers purchasing face washes, perfumes, soaps and skincare items, followed by health and wellness products and footwear.

Orders through Content Commerce, Meesho’s creator‑led shopping channel, grew around 3.7 times year‑on‑year. Approximately 90% of active creators on the platform were nano creators, while 81% came from non‑metro India, underscoring the role of smaller creators in driving product discovery. Personalised recommendations powered around 85% of orders on Day 1, according to Meesho, highlighting the importance of AI‑driven product discovery during the festive sale.

In September 2026, California‑based RPS Ventures divested nearly a 1% stake in Meesho for ₹900 crore through separate block deals on the BSE. RPS Ventures, via its affiliate RPS WOS II LLC, sold more than 3.86 crore shares in 14 tranches, representing a 0.84% stake, at an average price of ₹233 per share, taking the total deal size to ₹899.70 crore. After the transaction, RPS WOS II LLC’s holding dropped to 0.34% from 1.18%.

A clutch of domestic and foreign institutional investors purchased an equal number of shares at the same price. The Singapore government purchased nearly 1.32 crore shares worth ₹307 crore, emerging as the largest buyer of Meesho’s stock. Mutual funds managed by Mirae Asset, Edelweiss, and WhiteOak Capital, along with Bajaj Life Insurance, also bought shares. Other buyers included Societe Generale, Fidelity, Goldman Sachs, Morgan Stanley, BNP Paribas Arbitrage, Citigroup Global Markets Singapore, Norges Bank on Account of Government Petroleum Fund and NRSGVCC.

Meesho reported that its loss narrowed to ₹132.8 crore in the quarter ended June 2026 (Q1 FY27), aided by higher sales and lower order cancellations. The company had registered a loss of $289.35 crore in the same period a year ago. Consolidated revenue from operations grew by 48% to ₹3,712.81 crore during the reported quarter from ₹2,503.86 crore logged in June 2025. The company’s gross merchandise value (GMV) grew by about 26% to ₹19,054 crore in the June 2026 quarter from ₹15,134 crore in the year‑ago period.